Hey all!

My name is Lee, I’m the IT guy here at Ads4Dough.

About six months ago, I moved from cold-dark-Michigan to where I am now, at Smaxor’s Coastal Affiliate Paradise in north county San Diego, CA. Usually, I call myself a programmer, but I wear a lot of hats around here. I’m big on statistics, graphs and properly formatted data.

And I really like split testing! Split testing, over other testing methods, has the biggest potential for quickly increasing your conversions with a less-than-perfect campaign (whereas multi-variant testing, used correctly, is more likely to help put the finishing touches on an already-great lander). Smax and I were just looking at this article on your right vs. left ears, and I asked the obvious question: Can we monetize this?

According to the article, a plea or request heard by the right ear — thus being processed by the left, logical side of the brain — is more likely to get a positive response. It’s not hard to imagine that same effect could have a significant influence on a potential customer’s final decision. The real question is, will it convert?

We haven’t tried it, and we don’t know if it works. But if you’ve got an audio lander, and you want those extra sales, keep experimenting! Maybe a version of the page with no left-channel audio will boost your conversions, and maybe it won’t, but there’s only one way to find out.

Looking for more split testing ideas? Drop on by #A4D on irc.freenode.net, or contact your affiliate manager.

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