Hey all!

My name is Lee, I’m the IT guy here at Ads4Dough.

About six months ago, I moved from cold-dark-Michigan to where I am now, at Smaxor’s Coastal Affiliate Paradise in north county San Diego, CA. Usually, I call myself a programmer, but I wear a lot of hats around here. I’m big on statistics, graphs and properly formatted data.

And I really like split testing! Split testing, over other testing methods, has the biggest potential for quickly increasing your conversions with a less-than-perfect campaign (whereas multi-variant testing, used correctly, is more likely to help put the finishing touches on an already-great lander). Smax and I were just looking at this article on your right vs. left ears, and I asked the obvious question: Can we monetize this?

According to the article, a plea or request heard by the right ear — thus being processed by the left, logical side of the brain — is more likely to get a positive response. It’s not hard to imagine that same effect could have a significant influence on a potential customer’s final decision. The real question is, will it convert?

We haven’t tried it, and we don’t know if it works. But if you’ve got an audio lander, and you want those extra sales, keep experimenting! Maybe a version of the page with no left-channel audio will boost your conversions, and maybe it won’t, but there’s only one way to find out.

Looking for more split testing ideas? Drop on by #A4D on irc.freenode.net, or contact your affiliate manager.

Success!

For those of you that know me you know I’m a firm believer in split testing everything. If you’re not split testing you’re not working. You should be split testing networks with the same offer. Split testing offers. Split testing add copy. Split testing headlines. Split testing images. Etc, etc etc.

I highly suggest if you’re not split testing START now. Chances are you’re losing money. Some times and offer starts converting less or breaks for some reason. You’ll want to start split testing it vs. another similar offer.

I had a couple affiliates ask me for a small script to do this testing. So here you go:

<?php
$links = array(’http://www.affiliatelink1.com’,'http://www.affiliatelink2.com’);
$link = $links[array_rand($links)];
echo “<meta http-equiv=’refresh’ content=’0;url=$link’/>”;
?>

What you’ll want to do is save this to a file called mylink.php or something similar. Then upload it to your server in one of the public html directories where you’d put a landing page or something similar. Then on your landing page or your link in your ppc platform you’ll want to make it look like this.

http://www.yourdomain.com/dirlocation/mylink.php

or in a landing page

<a href=”http://www.yourdomain.com/dirlocation/mylink.php”>Link Text</a>

And this will rotate fairly evenly between your two links. Then track in your affiliate interface click to conversions and see what offer is performing more highly and move to it.

Hope this helps you put more cash in your pocket.

Success,
Jason Akatiff aka Smaxor
President, Ads4Dough.com